Improving Your Leads:
Leads are the life blood of any company focused on making sales. After all no leads equals no sales, and no sales equals no profit. Without profit a company wont last long at all. So how does one improve their leads?
One of the best ways to improve leads is to use a Local Dialer, this relatively simple function can turn a lead that would have once not even have been answered to a one on one personal connection simply by getting the customer to pick up the phone. This local dialer changes the first three digits of a phone number to a local area code. For instance your business is based out of New Hampshire but you are making a call over to West Virginia, instead of your number showing as a New Hampshire number it will instead be shown as coming from inside West Virginia, that alone is a fantastic tool for improving your leads.
Lead Scoring can also be a helpful internal tool for your business. Lead scoring can help by improving your leads as you file away leads based on their interest level as well as the sales readiness. Some users use temperature scaling such as hot for a lead that is ready to sell, and cold for a lead that is not interested, or may use a specific grading system similar to schools, such as A, B, C, etc. Lead Scoring can also help establish what is known as Lead Nurturing. This process is aptly named as instead of only searching for quick “hot” easy sales, a lead can be looked at to see what needs to happen in order to turn up the heat. Lead nurturing will enable your customer base to grow as you provide the best customer service while not rushing into the sale. This allows the consumer to relax and take down some of their defenses that are naturally put up when dealing with any kind of salesman.
Another way of improving your leads is using a data miner and predictive models in order to line up different patterns with existing data that isn’t readily available. Data mining may provide you with valuable traits to look for when searching for new leads. Not only will this new advent of customers bolster your business but it could help in furthering technology in your business, such as marketing automation software.