You want to always be working on how you sell. There is always room for improvement when it comes to sales. It is a full time job to stay on top of your skill set and make sure you never get too cocky. Confidence is key, where cocky is annoying.
Better Sales Skills
Let’s start with you never want to be bluffing, even if it’s over the phone or in person never underestimate how much someone can read into your attitude. Drop the act of trying to butter the customer up, or prove more knowledgeable in an area that isn’t pertinent to business and provide your customer with the facts, this is a key for a successful sales strategy.
Don’t be afraid of being too inquisitive! Asking your client questions is the only way you will get the answers you need. Be sure to ask questions that clearly show you want to learn more about their needs and goals. For example, you may want to ask them about the specific type of audience they’re attempting to reach with their service or product.
Develop an emotional connection with your sales client. Solely focusing on what your selling is a sure way to sound like a broken- record and your client will sound you out. You want to keep your pitch and questions fresh.
Forget your complicated slideshows and personas, you want to be straight forward and direct. Instead, meet them with direct and informative conversation, and when necessary, concise materials highlighting the basic facts about your solutions.
When following up with a customer, you want to make sure you don’t hound them. Of course, you want to follow up and make your meeting their needs and wants in the way you can but, pressing calls and emails are certain to turn potential customers running in the opposite direction. Keep it casual and friendly with occasional reminders.
When it comes to your client you must remember to provide them with genuine interactions and guidance to build rapport. Who cares if he doesn’t buy in right after the meeting–you’ve set yourself up as a potential option when he’s ready. It’s all about the setup and if you can’t make the sale today make it tomorrow.
Sell your team. Stop selling your product and start selling the people behind it. Your potential customers are more likely to latch onto and connect with a person. Even if you’re selling a house, focus your conversation on expressing how great the builder is–not just the exceptional craftsmanship.