When pitching your sale the words you use are very important! you want to make sure you are making your client feel confident and that you know what you’re doing. Over the many many years of selling, there are a few terms that have because more of a red flag than something that will help you sell your product.
“Customer focused.” You really shouldn’t have to say that you are “Customer focused”. You might ask me why wouldn’t my client like to know I’m here to focus on them? Of course, they want to KNOW that but this is the key here. Words are cheap. SO you want them to know and feel that you are focused on them by the way you act and help them find what they are looking for
“Low-hanging fruit.” I hear this all the time! But the problem is that say let’s start at the bottom or lets star with the “Low-hanging fruit” can sound very insulting almost like We’ll start with the really easy stuff you really should have done yourself. You never want to insult or make your client feel less than. so be careful with the words you use.
“Unique.” Well of course you are! aren’t we all? If a customer is considering whether to hire your firm or buy your products, “unique” means nothing to them. Customers want “better.” Describe how you’re better for their needs.
“Value added.” This term just screams that you are actually paying more than you need to. Nothing in this world is free! and this is a very common accepted term that you will have “Value added for free” but people believe that you will be paying hidden fees and fines.
“Partner.” who are we kidding your client will most likely never really be your “Partner”. Still, maybe one day a customer could come to see your business relationship as a quasi-partnership… but that’s something they will decide based on your long-term performance, not your marketing.
“Expert.” Margaret Thatcher once said, “Power is like being a lady; if you have to say you are, you aren’t.” Anyone can claim to be an expert; real experts can prove it. like I’ve said before words are cheap. like your momma said your actions speak louder than words. you want to show that you are an “Expert”. If you can do this your client will feel this from you.