Skills You Can Use
There are a few sales skills you can use to add to your repertoire that once utilized have the potential to boost your sales numbers to the desired level.
One great sales skills to have at your disposal is: When selling to and speaking with your client you want to make the process about them and their needs. Buyers don’t like listening to salespeople talk at length about their companies or offerings, as sales people we need to make a constrained effort to focus as much as we can on the client and what they are looking for. Be sure to ask yourself “What’s the relevance to this particular prospect?” and customize each and every interaction accordingly.
When speaking to your buyer you want to make as many detailed notes as possible, this will help you remember the important details and connect to your clients. Taking this a step further is the ability to research your prospective client before you ever interact with them, allowing you to hone in on what they are truly about and the ways you could help them with your product or service.
Here are eight potential places to research prospects before you attempt to engage them in conversation:
Twitter (prospect’s individual account and company’s account)
Company’s press releases page
Competitors’ press releases pages
Company financial statements
Google (prospect and company)
When first talking with your client you want to make sure your play your cards right. Offer your help in the way you think would be most valuable. Maybe you can send along a piece of content that speaks to their issue. Instead of starting with your pitch that can sometimes seem very rushed and might just make someone angry.
You want to define the person you are selling. When you take the time to find the people you want to sell to you spend less time talking to people who don’t need your product, and more time with people who want and need your product.
And lastly, don’t be worried about calling late and leaving messages. When it comes to households people are more likely to answer then phone closer to 6 pm. This is because they have more free time and will want to hear what you have to say. Also, when you leave a later message it is more likely to be heard in the morning to make it fresh on their mind. The same can be said for a business environment sometimes a message is better received in the morning when the listener is not feeling pressured to handle it as soon as they are able. This will allow for a more accepting mood when they listen to your proposal on how you can assist them.